The Challenge
Many House staffers were unaware of the CAO Services that could make their day-to-day work more efficient. Existing outreach relied on written materials and internal advocacy, which rarely reached the full audience. The CAO team needed a modern communication tool to make these resources visible, relevant, and easy to use.
The Strategy
We paired narrative storytelling with practical information, leveraging real user voices alongside clear, how-to style instruction. Each video was built to stand alone while contributing to a broader, interconnected campaign designed to elevate awareness across all staff levels.
The Execution
Coordinating with 20+ business units, we managed all phases of production from planning and scripting, to on camera direction and post-production. Each video captured expert insight and authentic staff experiences that highlighted real success and increased awareness of these essential services.
